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Website Design - Does your Landing Page Send them Packing?
Category: Web DesignWebsite design of landing pages is your chance to make a first impression and crucial for visitor retention and return.
The landing page is so crucial for visitor
retention, not to mention their return and a bad website design that is
not optimized to keep visitors can ruin your online efforts. A landing
page is the page that visitors first land on when visiting your site
either from search results, or from any links to your site. Usually
it’s the home page, but it’s actually any page that is linked to and
from where visitors can get to your website.
Also, it is
important to realize that while we, who are webmasters, understand
websites and navigation on a deeper level, you always have to assume
that your visitors are complete novices and they need obvious and clear
indication within the website design of what your site is about, what’s
there and how to get there.
The landing page is really the “first impression” of your site and its content.
Website Design - Ask yourself these questions:
1. Is your website clearly defining what you are offering?
2. Is there some kind of welcome message or post that explains what’s there?
3. Is the content reflective of the title and description?
4. When visitors land on your page, are they easily able to navigate to different sections and pages within your site?
5. When they land, are they met with valuable relevant information or
do they have to muddle through a ton of adds, like Google Adsense and
banners?
If you answered NO to any of these questions then you
will have problems with keeping your visitors and you can bet that they
will not return.
Remember that the Internet revolves around
the ease of getting information, if a surfer has to jump through a
thousand hoops to find what their looking for on your website, believe
me, they won’t, and why should they? There are millions of other sites
that are designed in such a way that they will find what their looking
for with ease.
Don’t let a bad landing page , bad website
design and navigation set-up affect your online business and Internet
marketing efforts.
About the author
Learn more at: Landing Pages How-To - Headlines and Welcomes.
Get comprehensive, simple, hands-on and step-by-step Internet Marketing Strategies at Step-by-Step Internet Marketing Guides Blog.
Includes, List of 195 Keyword Suggestions, SEO, link building, traffic and promotion, free webmaster tools and more.
Tags: content website, first impression, google, google adsense, hoops, novices, there some kind, visitor retention