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Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank  (correctly PageRank) for each page.

Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Below are some simple tips that will help your website to appear high in Google and the other search engines out there.

Getting to the top of Google does not happen by accident, it takes a strategy and a bit of patience - but once there, you will reap the benefits of free advertising to people looking for your products and services - it is worth making the effort. This is not the same as Adwords campaign which can have an instant effect, but should be an important part of your web marketing mix.

No matter what kind of website you have, one of your sole purposes is probably to get people to your site. After all, what’s the point of having a website if no one ever visits it? One of the most simple and key ways to get traffic to your web page is through search engine optimization.

These commands aren’t really a secret but they are little known. Yet they are commands that every webmaster should use on a regular basis to help identify good search terms to use when creating and building a website. These commands will help you build traffic faster and easier.

As a small webmaster one of the things you need to be cognizant of is your competition. What other websites are competing for the same subject your site is about?  And further than this you need to know what other websites are serious competitors.  How easy will it be for you to get search engine traffic for a subject, a keyword or a long-tail keyword?