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The Necessary SEO Adjustments to Cope with the New Google
Category: Se OptimizationLife
is a constant change, they all say. Nothing in this world is permanent, except
for change itself. Everything changes with time, and there is not one thing in
this world that’s exempt from such a process.
Search engines are included and
as trends come and go for the Internet, so do these engines rules and tactics.
Just recently, Google has
introduced a critical update to its operation. Nicknamed “Jagger,”
the update was done in 3 parts and practically turned the SEO world around.
Jagger has made various changes to the algorithms and rules of how Google
judges the relevancy and Page Rank of a website.
SEO rules are in for a big
revamp, and to survive in this world, sites must change with it.
Coping with Change Ensures
Survival
Jagger has made changes to three
key areas that are crucial in the calculation of a page’s rank. These areas
include the lifetime of a website, the calculation of backlinks, and the
content and structure of a website.
In order to ensure the present
ranking of your website, it is important to understand how Jagger has changed
the rules regarding these three areas. That way, as an SEO specialist, you
could make the necessary changes and adjustments to your tactics so that you
could preserve your current ranking through not just Jagger, but for future
updates as well.
Knowing Your Site’s History and
Backlinks
The first area concerns the
length of time that you have been operating your website. When you are
introducing a new website, you could expect difficulties and some obstacles in
attaining page ranking in Google. You also have to make efforts in the beginning
to optimize a website towards a keyword that is less competitive in order to
garner more chances of beating the competition.
However, as time passes, you
start building up the necessary links in order to gain relevancy. In this
sense, a site becomes more and more relevant as its history builds up
(providing that its pages are optimized to be actually relevant with certain
search terms), and as your site’s relevance goes up, you gain in rank among
Google’s search results.
Google’s PageRank algorithm judges
backlinks using the factor of relevance in mind. It gives greater weight to
those links that point to your site from a site that is related to you. This
was done before to answer attempts at link farming (a black hat SEO technique)
by spam sites, which involve the establishment of sites that are purely
intended to point their own sites in order to gain PageRank. For example, if a
web design firm posts a link pointing to your , directories for specific categories are gaining prominence among
search engine result pages.
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Tags: algorithms, backlinks, google, key areas, length of time, lifetime, nothing in this world, obstacles, page rank, relevancy, search engines, seo specialist, survival